At UtilityCloud, we believe that our success is defined by the success of our customers. Today, we’re proud to share a powerful update from 2025 that highlights just how strongly our customers are performing in an increasingly competitive and complex energy market.
The results speak for themselves: UtilityCloud customers are growing more than 15 times faster than the market, while achieving 35% lower churn.
Outgrowing the market
In 2025, while the Nordic energy market saw modest growth of around 0.7%, UtilityCloud customers achieved an average growth rate of approximately 12%. Even more impressively, 80% of our customers are outperforming the market.
This level of performance reflects a fundamental shift. Energy retailers are no longer just competing on price—they are competing on experience, agility, and their ability to innovate quickly. Our customers are leading that shift.
Stronger customer relationships
Growth tells part of the story—but retention powers the rest. The strongest growth comes from customers who stay and continue to engage.UtilityCloud customers reported an average churn rate of 8.5%, compared to 13.4% in the broader market. That’s a 35% reduction in churn, with 70% of our customers outperforming market benchmarks.
Lower churn is a direct reflection of stronger customer relationships, better products, and more relevant offerings.
What’s driving this success?
Behind these results are energy retailers that are moving faster, launching new products more frequently, and engaging customers in smarter ways.
A few key drivers stand out:
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100% digital onboarding, reducing friction and accelerating time-to-value
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Short innovation cycles, enabled by rapid rollout of new products and services
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Flexible tariffs, aligning customer behavior with real-time energy production
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Data-driven insights, helping retailers continuously improve performance
Together, these capabilities allow our customers to adapt quickly in a market shaped by the transition to renewable energy.
UtilityCloud as a growth enabler
We are incredibly proud of what our customers are achieving. Their success is the result of bold strategies, strong execution, and a willingness to rethink how energy services are delivered.
At the same time, we’re honored to play a role in enabling that success.
UtilityCloud is built to help energy retailers scale—faster, smarter, and more efficiently. By providing a robust, flexible platform tailored to one of the most advanced energy markets in the world, we empower our customers to innovate, reduce costs, and deliver better experiences to end users.
Looking ahead
The energy transition is accelerating, and the demands on energy providers are only increasing. Those who can combine operational efficiency with customer-centric innovation will be the ones who win.
Based on what we’re seeing today, our customers are well ahead of the curve.
To all our customers: congratulations on your outstanding performance. We’re excited to continue this journey together—and to support even greater growth in the years to come.