It is a story that begins with two entrepreneurs who had no previous experience in the energy industry, but who saw a clear need from the consumer's point of view. They wanted to supply electricity in a way that only gives you what you need - no unnecessary extra costs, no unpleasant surprises. They wanted to create a customer experience that went beyond the traditional.
Klarkraft's ambition was clear: give the electricity industry a positive boost in terms of customer service, honesty and efficiency. They wanted to create a personal touch by making themselves available to customers - an outward face that could show and stand for what they market. It is precisely this approach that has put Klarkraft in a class of its own.
Klarkraft has not only renewed the customer experience itself, but also the way they reach out to customers. The collaboration with UtilityCloud since its inception has been the key to its success. They have acquired all their customers through digital channels, and this has been possible thanks to UtilityCloud's automation of the entire customer journey. This has made it possible for Klarkraft to deliver a smooth and seamless experience from first contact to invoicing and customer service.
The name Klarkraft says everything about their message. There is a clear idea for the service they offer - a simple and transparent approach to power delivery. It's not just a name; it is a promise to customers.
In an industry where it is often tempting to focus on economic growth and development, Klarkraft has always had the customers as its only focus. They have shown that it is possible to succeed in the energy industry without losing one's human touch. They really are one of the electricity industry's breath of fresh air.